As an entrepreneur and founder/CEO of AlterActions, I build persuasive technology tools for healthy behavior change. My tools use the latest research findings in psychology and neuroscience combined with persuasive, mobile and social technology to coach people through a series of achievable behavior changes. My techniques produce lasting changes in lifestyle in people struggling with obesity, anxiety, chronic conditions and emotional health issues. I also do research with the Stanford Persuasive Technology Lab and Stanford Prevention Research Center on innovative ways to use social media to improve health outcomes. We are in the midst of a growing health care crisis. An alarming number of people are suffering from obesity, chronic conditions and degraded mental health, many of whom know what they need to do differently and are unable to make change in their own behavior and lives to turn their health around. Many endure painful health problems and costly and invasive medical procedures that are entirely preventable with big lifestyle changes. This is truly a time to better understand and know how to use technology to motivate, incent and coach behavior change. This is my mission. 2011 Conference Schedule:
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